Top 10 Marketing Strategies

Marketing

Marketing Tools

What does a PMM needs to have in mind while planning Go To Market strategies?

PMM R&Rs

Can AI replace jobs of PMMs?

Marketing focuses on moving the product from the company to the market (through product launches and awareness campaigns), while sales focuses on moving the product from the market to the customer. Sales focuses on the needs of the company, while marketing focuses on the needs of the market.

<aside> 📚 BOOKS

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"All Marketers Are Liars" by Seth Godin

This book about the powerful role of stories in marketing. Godin argues that successful marketing is less about the facts of a product and more about the stories consumers tell themselves. These stories, or narratives, can profoundly influence consumer behavior. Successful marketers, according to Godin, are those who can create and spread compelling narratives that resonate with consumers.

<aside> 💼 PMM’s JD

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As a Product Marketing Manager with four years of experience in a startup,

My key responsibilities and the associated Key Performance Indicators (KPIs) and Key Result Areas (KRAs) include:

1. Conducting competitor analysis, market research, and customer segmentation (KPI: Completion of 4 comprehensive market analyses per year).
2. Developing marketing strategies that align with our business goals (KRA: Increase in lead generation by 20% annually).