Hiring a Growth and GTM person as an early stage founder?

Give them this checklist and ask them to execute on this within 6 months.

1. Define the problem—no fluff, just brutal honesty.
2. Understand customer pain points in their language.
3. Craft a specific, measurable value proposition.
4. Compile case studies, even scrappy ones.
5. Define ICP by problem, company, industry, size, revenue, tech stack, job title, budget.
6. Use Sales Navigator & Apollo to map TAM.
7. Calculate total potential accounts & contacts.
8. Export, verify, segment, and add prospects to CRM.
9. Set up CRM with automations, integrations & workflows.
10. List key buying signals for outbound strategy.
11. Identify 20 industry influencers for shortcuts to market.
12. Research 10 competitors with audience & distribution.
13. Identify 10 complementary products & companies for partnerships.
14. Track engagement with influencers, competitors & thought leaders.
15. Monitor ICPs & customers for job changes & updates.
16. Implement website tracking for visitor behavior.
17. Source leads creatively (social, Google Maps, YC, job boards, VC portfolios).
18. Establish a system to qualify, score, and route leads.