1. People – Who is your audience and ideal customer profile.
2. Problems – What problems are you helping them solve.
3. Products – What you're selling to help people solve their problems.
4. Positioning – Why do you sell what you sell and how is it different and better than the competition.
5. Packaging – How you group the features and benefits of your products.
6. Pricing – How much you charge people for your products.
7. Promotion – How you bring your products to the market.
8. Pipeline – How you know if what you're marketing is going to generate revenue and profits.