• ⁠ ⁠Grew marketing contributed revenue pipeline by 3x and closed revenue by 1.5x
• Strategized GTM motion for the year 2022 to achieve 10x ARR from the NA market
• ⁠Implemented Lead-lifecycle marketing and developed relevant content for each lifecycle stage to improve funnel conversion rates
• ⁠Built and led the marketing team of 10 with ~90% compliance with OKRs
• ⁠Ran customer interviews to build the JTBD framework which streamlined the messaging
• ⁠Revamped the entire website to improve ICP engagement (87%) & Conversion Rates
• ⁠Created processes and collaterals to help maintain a win rate of 30% for the sales team