Let’s break them down:

1️⃣ Growth PMM

Focus: conversion, retention, monetisation

Common in: SaaS, PLG, AI-first tools

Skills: funnel thinking, A/B testing, data analysis

💸 High pressure = high rewards

2️⃣ Technical PMM

Focus: product → engineering → sales translation

Common in: DevTools, APIs, infra, cybersecurity

Skills: tech fluency, docs, developer empathy

💸 Niche = fewer candidates = very well paid

3️⃣ Enterprise PMM

Focus: big deal GTM, sales enablement, ABM

Common in: B2B SaaS, fintech, martech

Skills: strong narrative-building, stakeholder alignment

💸 High ticket deals = high comp

4️⃣ Consumer PMM

Focus: messaging, growth, brand, and content

Common in: D2C, apps, marketplaces

Skills: audience empathy, experimentation, storytelling