Content Structure

1. Module 1: Introduction

1.1. Session 1:

1.1.1. Introduction to Economics, Economic Terminology

1.1.2. What is managerial economics

1.1.3. Basic economic concepts

1.1.4. Ten principles for managers

2. Module 2: Theory of the firm and demand analysis - I

2.1. Session 2:

2.1.1. Theory of the firm: neoclassical and others

2.1.2. How markets operate

2.1.3. TR, AR and MR

2.1.4. Basics of demand, Determinants of demand

3. Module 3: Demand Analysis – II and Elasticities

3.1. Session 3:

3.1.1. Price Elasticity of Demand

3.1.2. Income Elasticity of Demand

3.1.3. Cross Elasticity of Demand

3.1.4. Economic Forecasting

4. Module 4: Economic Forecasting