Metrics

• Responsible for developing and executing go-to-market strategies for new product lines, resulting in a staggering 127%+ increase in inbound leads
• Manage a team of 7 marketing professionals to create compelling product messaging and collaterals
• Increased "AccuKnox's" brand awareness by 30% through targeted marketing campaigns Drove product adoption by 50% through self-paced training programs & events evangelism

Q) Provide a sample calculation of the above %?

Calculation

1. Increase in Inbound Leads (127%+):

• Let's say you had X number of inbound leads before your strategies were implemented.
• After implementing your strategies, you saw Y number of inbound leads.
• The percentage increase would be calculated as: ((Y - X) / X) * 100%

For example, if you had 100 inbound leads before (X) and saw 227 inbound leads after (Y), the increase would be:

((227 - 100) / 100) * 100% = 127%

2. Increase in Brand Awareness (30%)

• You'd need a way to measure brand awareness before and after your campaigns. This could involve:
  • Brand recall surveys: Ask a representative sample of people if they recognize AccuKnox before and after your campaigns.
  • Social media engagement: Track metrics like followers, likes, and shares on social media platforms.
  • Website traffic: Monitor website traffic, particularly organic traffic coming from search engines.
• Once you have before and after measurements, calculate the increase as a percentage:

(Increase in Brand Awareness Metric / Before Measurement) * 100%

For instance, if brand recall surveys showed a 10% increase in people recognizing AccuKnox (Increase in Brand Awareness Metric), the calculation would be:

(10% / Previous Recall %) * 100% = 30% (assuming the previous recall was 33.3%)

3. Increase in Product Adoption (50%)

• Track the number of users actively using your product before and after your initiatives (self-paced training and events).