Afsah Zehra is looking for non-coding roles, particularly in areas like Marketing, Customer Success, and Business-Facing IT roles, here’s a curated roadmap tailored to that direction:
| Role Title | Where It’s Common |
|---|---|
| Digital Marketing Executive | IT companies, SaaS startups |
| Product Marketing Associate | Mid to large tech firms |
| Content Marketing Associate | Tech blogs, agencies |
| Marketing Analyst | Big 4, Consulting firms |
| Campaign/Email Marketing Coordinator | Enterprise B2B firms |
| Role Title | Where It’s Common |
|---|---|
| Customer Success Associate | SaaS & Product Companies (Freshworks, Zoho, AccuKnox, etc.) |
| Technical Account Manager (light technical) | Cloud and Security Vendors |
| Client Onboarding Specialist | Startups & Services Companies |
| Customer Support Executive | Global MNCs, BPOs, Fintechs |
| CRM Specialist (Hubspot, Salesforce) | Sales & Marketing Support Teams |
| Role Title | Typical Employers |
|---|---|
| Business Analyst (non-technical) | KPMG, PwC, Infosys, Tech Mahindra |
| Technology Risk Analyst | EY, Deloitte (GRC units) |
| Functional Consultant (ERP/CRM) | SAP, Oracle Partners |
| Project Coordinator / PMO Analyst | MNCs & Consultancies |
| Area | Certification |
|---|---|
| Digital Marketing | Google Digital Garage – Free |
| SEO & SEM | HubSpot SEO + Google Ads Certification |
| Email Marketing | Mailchimp Foundations |
| Analytics | Google Analytics GA4 Certification |
| Area | Certification |
|---|---|
| Customer Success | Customer Success Fundamentals – SuccessCOACHING – Free |
| CRM Skills | HubSpot CRM Certification or Salesforce Trailhead – Admin Beginner |
| Communication | LinkedIn Learning: "Interpersonal Communication", "Customer Service Foundations" |