It's definitely beneficial to tailor your resume with keywords and ATS-friendly parameters for a product marketing manager role. Here's a categorized approach to help you optimize your resume for Applicant Tracking Systems (ATS) and human reviewers.

ATS-Friendly Parameters:

• Formatting: Use a clear and concise format with easy-to-read fonts and headings.
• Quantify Achievements: Use numbers and metrics to showcase the impact of your work (e.g., "Increased website traffic by 20%").
• Action Verbs: Start your bullet points with strong action verbs that showcase your skills and initiatives (e.g., "Developed," "Launched," "Managed").
• Keywords: Scatter relevant keywords throughout your resume, but avoid keyword stuffing.
• Tailoring: Customize your resume for each specific job description, highlighting relevant skills and experiences.

Pro Tip: Use a free ATS resume scanner tool to check your resume's compatibility with Applicant Tracking Systems, like:

1. Jobscan (https://www.jobscan.co/resume-scanner)
2. Resume Worded (https://resumeworded.com)
3. SkillSyncer (https://skillsyncer.com/login)
4. Hitch (https://itch.io/games/tag-cv)
5. Resumake (https://latexresu.me/)

Top Keywords (General)

• Product Marketing
• Go-to-Market Strategy
• Market Research
• Competitive Analysis
• Product Positioning
• Messaging & Communication