It's definitely beneficial to tailor your resume with keywords and ATS-friendly parameters for a product marketing manager role. Here's a categorized approach to help you optimize your resume for Applicant Tracking Systems (ATS) and human reviewers:

Top Keywords (General):

• Product Marketing
• Go-to-Market Strategy
• Market Research
• Competitive Analysis
• Product Positioning
• Messaging & Communication
• Content Marketing
• Product Launches
• Brand Management
• Demand Generation
• Lead Generation
• Customer Journey Mapping
• Product Lifecycle Management
• Sales Enablement
• ROI Analysis
• Metrics & Analytics

Technical Skills (Optional - Include relevant ones):

• SEO (Search Engine Optimization)