Marketing AI Prompts — sheet here
📌 PSCTECO framework outlines the elements that you should include in your prompts:
1. Persona
Defines the persona or identity the AI should adopt.
Example: "You are a seasoned travel advisor specializing in budget-friendly international trips."
2. Specific Task
Clearly define the task to be accomplished, including all the specific details.
Example: “Develop a detailed 7-day itinerary for a family of four visiting Paris, including daily activities, dining recommendations, and transportation tips”
Notice the specificity compared to ‘Develop a detailed itinerary for my Paris trip’
3. Context
Provide the background information that provides more context for the task.
"The family is on a moderate budget, interested in art, history, and local cuisine, and they are first-time international travelers."
4. Tone and Audience
Sets the tone, mood, and target readership for the response.
Example: "Use a friendly and approachable tone. The audience is families looking for practical yet engaging travel advice."
5. Examples
Provide concrete illustrations to further clarify expectations from AI.
Example: "Include sample recommendations such as visiting the Louvre on Tuesday or having a picnic at Luxembourg Gardens on Thursday."
6. Constraints