If I had to start from scratch as a GTM leader…
Here’s my 30‑60‑90 day plan to rebuild GTM.
GTM leadership isn’t about viral launches and campaigns.
It’s about orchestrating resources to drive adoption, profit, and growth.
You have to deliver results as if your job depends on it.
Because it does.
People
→ Interview product, sales, CS, marketing.
→ Assess roles, workflows, accountability, AI fluency.
→ Build trust and gather intelligence
Market
→ Analyze trends, competitors, opportunities.
→ Review roadmap and historical GTM performance.
→ Talk to at least 10 customers.
Execution
→ Use the product. Join customer calls.
→ Document findings in a GTM brief.
People