I wrote this email using the QUEST copywriting formula. Let’s break it down:
The course is for marketers who are into writing, storytelling, and psychology. So, I say it right away to make sure you keep reading.
It’s frustrating. People get into marketing because they love writing, storytelling, and psychology.
Next, I show that I understand your pain.
But then reality sets in. Another ad. Another campaign. Lots of analytics – no room for creativity.
I introduce the solution and show why I’m qualified to teach it.
But after working with companies like Siemens, Amdocs, and dozens of startups, I’ve found that marketing can be both fun AND effective.
No, wait. Marketing should be fun and effective.
Why? Because…
95% of B2B customers aren’t even ready to buy → your ads need to leave a lasting impression. 91% of B2B sales are influenced by word of mouth → fun ads get shared, not skipped. Performance-first companies eventually reach a plateau → Brandformance is the answer.
Start making brandforamnce ads
To create desire, I show you some fun ads and explain the course’s features and benefits.
And sure, creative ads take more effort, but one great ad can outperform 100 boring ones.
Ask Dovetail, Riverside, and Slack:
(Plus, it just feels pretty awesome to create ads you’re actually proud of)